McCann retains Unilab, hires Lowe ECD

MANILA - Unilab has awarded incumbent McCann Philippines its US$2 million Biogesic account after a five-way pitch.

McCann saw off TBWA\SMP, Y&R, Lowe and DM9 to retain the advertising business for the country's largest painkiller brand.

Separately, McCann WorldGroup Philippines has hired Raul Castro from Lowe to fill the newly created role of chief creative officer across all disciplines.

Castro was executive creative director at Lowe, where he spent 18 years with the agency.