McCann Relationship strikes gold for I-Quest

<p>McCann Relationship Marketing Hong Kong (MRM HK) has won a gold </p><p>Echo award for its direct mail campaign for Internet service provider </p><p>I-Quest Corporation. </p><p><BR><BR> </p><p>The International Echo Award Competition is an integral part of the </p><p>Direct Marketing Association's yearly conference and exhibition. </p><p><BR><BR> </p><p>The competition is primarily dominated by US and European agencies - </p><p>which makes MRM Hong Kong's victory all the more sweet, because it was </p><p>the only Asian agency to win an award, on top of the fact that it has </p><p>only been in existence for 18 months. </p><p><BR><BR> </p><p>"This puts us firmly on the map," said Mr Henrik Monefeldt, general </p><p>manager of MRM HK. </p><p><BR><BR> </p><p>MRM HK's 'Wine Mailer' campaign for I-Quest - which won in the business </p><p>services/ dimensional direct mail category - served as a door-opener for </p><p>the I-Quest sales force, helping them to reach their target audience of </p><p>key decision makers at both four and five-star hotels across 13 Asian </p><p>markets. </p><p><BR><BR> </p><p>The 'Wine Mailer' itself consisted of an outer box with a personalised </p><p>mailing label, covering letter, interactive brochure and, a bottle of </p><p>quality red wine complete with a special I-Quest label bearing the </p><p>recipient's name. </p><p><BR><BR> </p><p>To make the 'Wine Mailer' even more exclusive - and to ensure that it </p><p>by-passed potential screening by secretaries and personal assistants - </p><p>the mail-pack was hand-delivered to each decision maker on the mailing </p><p>list. </p><p><BR><BR> </p><p>The product promoted through the 'Wine Mailer' was I-Quest's Worldroom </p><p>Connect service, where broadband Internet access is installed and </p><p>maintained at leading hotels. </p><p><BR><BR> </p><p>This service provides the frequent business traveller with super-fast </p><p>and reliable email communication, as well as instant access to Internet </p><p>research. </p><p><BR><BR> </p>