McCann reels in dollars 30m New York Life Taiwan brief

<p>TAIPEI: McCann-Erickson Taiwan has won the NTdollars 30 million </p><p>(USdollars 910,747) New York Life account in a four-way pitch against </p><p>DDB Needham, Bates and incumbent FCB. </p><p><BR><BR> </p><p>The account is due to change hands effective May 1, said McCann client </p><p>service director Hope Chang, adding that the agency won the business by </p><p>avoiding the tired "consequences" approach. </p><p><BR><BR> </p><p>"Instead we said insurance puts you in control and let's you enjoy your </p><p>life and have a positive attitude," said Chang. </p><p><BR><BR> </p><p>New York Life is the second largest foreign insurer in Taiwan, behind </p><p>Aetna-ING. Dominating the market are local insurers Cathay Life, Nanshan </p><p>and Hsingwang. </p><p><BR><BR> </p>

by | 04/27/2001