Agency managing director Tony Savarimuthu confirmed the news, but said that McCann would continue to execute briefs from the client until advised otherwise.
“We will not be submitting an RFP to make presentations,” he said. “Whether or not that will rule us out of contention is up to the client. We have worked with DiGi for a few years now, and it knows our strengths and our weaknesses.”
“We will not be submitting an RFP to make presentations,” he said. “Whether or not that will rule us out of contention is up to the client. We have worked with DiGi for a few years now, and it knows our strengths and our weaknesses.”
Savarimuthu added that relations between the agency and the client continue to remain “amicable”.
The client had not returned Media’s calls at press time.
Agencies that remain in the running for Malaysia’s fastest- growing teleco advertiser are Grey, DDB International and JWT.
McCann has held the business since 2004, when IPG sister agency Lowe dropped off the roster.
The above-the-line creative account made famous by the DiGi ‘Yellow man’ campaign from Naga DDB is not affected by the review.
