The Ceelin account - a brand under pharmaceutical giant Unilab - will be headed by McCann’s client service director Ramon Garcia, said Naney Villar, MD, McCann Erickson. However, she declined to reveal the billings of the account. Garcia currently handles other Unilab accounts such as Biogesic and Appebon.
Media duties are handled by Starcom. Business intelligence site Espicom estimates the Philippine pharmaceutical industry to be worth US$1.3 billion as of March 2007. Ceelin, according to Villar, is the top children’s vitamin supplement in the country.
