Perrott, McCann WorldGroup Asia's executive creative director, who oversees all disciplines - from events and PR to advertising and digital – joins Joshi, McCann Erickson's regional creative director for South and Southeast Asia, on the 13-people strong multi-disciplinary board.
"No single person can be an innovator in all elements of today's complex communications landscape," said John Dooner, CEO of McCann WorldGroup.
"However, a roundtable of the top creative talents in the business together can impact our current work and plan for our future."
The group will be responsible for the quality and reputation of the McCann WorldGroup creative product as well as identifying and training talent.
Chaired by McCann Erickson New York's chief creative officer Joyce King Thomas, the collective will include Marcio Moreira, VP of WorldGroup as senior advisor, Adrianna Cury (Latin America), Milka Pogliani and Agustin Elbaile (EMEA) as well as representatives from MRM, Momentum, Universal McCann, FutureBrand and Weber Shandwick.
