The appointment strengthens McCann's grip on the Unilab business in the Philippines. The IPG agency won children’s vitamin brand Ceelin in November, and also handles Biogesic and Appebon.
McCann Manila strengthens grip on Unilab with Tuseran win
MANILA - McCann Erickson has been awarded Philippine drugs giant Unilab's Tuseran cough remedy account following a four-way pitch involving Jimenez/Basic, Y&R and incumbent TBWA.
