The pitch was initially for Prudential's income savings product, Pru Link, however McCann is expected to assume responsibility for the whole Prudential account.
The original pitch list included McCann, Ogilvy and Leo Burnett, although the latter is believed to have withdrawn after the first round.
The original pitch list included McCann, Ogilvy and Leo Burnett, although the latter is believed to have withdrawn after the first round.
McCann has been briefed to develop Prudential's existing "what's you number?" campaign, as well as launch new insurance products this year.
