"We don't have the critical mass to run a back office to the level required by IPG," said Pirie. "The conclusion was to share resources with another IPG company."
McCann integrates Weber Shandwick
McCann Worldgroup Thailand CEO Mark Ingrouille has confirmed the integration of Weber Shandwick's Thailand operations into McCann, following the resignation of the PR agency's office head and senior vice-president Peter Emblin (Media, September 23).
"We don't have the critical mass to run a back office to the level required by IPG," said Pirie. "The conclusion was to share resources with another IPG company."