The appointment of Wong, a winner of Hong Kong's highest creative award, the Kam Fan in 2004, as well as two silvers at Cannes, ends a three-month talent search by McCann, which also tied up with award-winning creative Jureeporn Thaidumrong in Thailand last month (Media, March 24). "Spencer's pending arrival to McCann Hong Kong accelerates our creative momentum," said McCann World- group regional director for Asia-Pacific, Eric Einhorn.
Wong, most recently regional CD working on Colgate for Y&R, will spend most of his time overseeing McCann's 50-strong creative team in Hong Kong alongside MD Rosanna Yu. He has also been given a brief to recruit new creative leaders for McCann's mainland operationss working with McCann China MD Don Norris.
The agency is planning to shift Jerry Kan, appointed to a dual ECD role overseeing Shanghai and Taiwan last year, back to Taiwan to focus on operations there, creating a new vacancy in Shanghai. McCann's global Intel win and other new assignments have prompted the need for an additional senior creative to manage the team in Beijing.
Y&R, meanwhile, has moved regional ECD Tan Shen Guan to Hong Kong, where he will replace Wong as creative head on Colgate-Palmolive as part of his regional brief. Y&R has 16 creatives working on Colgate-Palmolive in Hong Kong, as well as staff assigned to the account in Thailand and the Philippines.
McCann hires Wong to fill Naus' role
Spencer Wong has moved to McCann Erickson Guangming, filling the Hong Kong executive creative director position vacated by Geoff Naus and assisting in a recruitment drive to bolster the agency's tier of senior creatives in the mainland as EVP of McCann China.
