According to a statement from McCann, the agency will develop marketing and communication strategies and a customised engagement plan for all key stakeholders.
Amar Urhekar, McCann Healthcare's executive vice president for Japan and Asia Pacific, explained that the company produced health products using organic Chinese dates to enhance sleep, nutrition and the immune system.
Amar Urhekar, McCann Healthcare's executive vice president for Japan and Asia Pacific, explained that the company produced health products using organic Chinese dates to enhance sleep, nutrition and the immune system.
"This is a new area of involvement for us and with our healthcare and wellness experience, we look forward to creating demand and increasing the market share for Oixang in China," said David Shen, a spokesperson for McCann Healthcare in China.
