The new product range will include cleansing and care solutions along with acne, anti-ageing and baby brands. The line will be positioned at the high-end of the skin care market, which is estimated to be worth Rs 1500 crore (US$382 million) and growing at a strong double digit pace.
McCann Healthcare scoops USV India assignment
MUMBAI - McCann Healthcare Advertising India has picked up the national creative duties for a new 'scientific skincare' range developed by Mumbai-based pharmaceutical company USV.
