McCann Shanghai won the Grand Prix as well as a Gold Lion in this category, awarded Monday night at Cannes Lions 2019.
The wins came for 'Breath of life', an awareness campaign for GSK about chronic obstructive pulmonary disease (COPD). The Grand Prix came under 'Creative Data: Data Visualisation' and the gold came under 'Use of Technology'.
McCann Heath's first win of #CannesLions2019 and it's the Pharma Grand Prix. Big win for McCann Health Shanghai's "Breath of Life" campaign for @GSK! pic.twitter.com/Ns4Ry4ESIv
— McCann Health (@mccann_health) June 17, 2019
The work used the Chinese art form of blow painting as a mechanism to encourage people to test their breath volume, which can indicate the presence COPD.
There were no other awards to APAC agencies in this category, which had only 11 total awards (one Grand Prix, two gold, three silver and five bronze).
See all our Cannes Lions 2019 award coverage.
McCann Health Shanghai also picked up Agency of the Year honours, and McCann Health was named Health Network of the Year.
2019 Healthcare Network of the Year. 2019 Agency of the Year for McCann Health Shanghai. 2 Grand Prix, 4 Gold, 3 Silver and 3 Bronze. So proud of all of our teams! #CannesLions2019 pic.twitter.com/EBAwIXhrpk
— McCann Health (@mccann_health) June 17, 2019
