McCann expands Perrott's creative role

TOKYO - McCann Erickson Asia Pacific executive creative director Jeremy Perrott has taken on an expanded role across McCann Worldgroup companies, aimed at driving integration across digital and traditional media channels.

The new role will see Perrott (pictured) handle creativity and integration MRM Worldwide, McCann Healthcare and Momentum.

The McCann Creative Council, chaired by Perrott, will also be expanded to include creatives from the network’s other agencies.