Halbroth has been working with the agency’s key client since 2006. He was previously senior creative director.
Halbroth, who was elected chairman of the iDA Committee within the Association of Accredited Advertising Agencies of Hong Kong earlier this year, worked on British Airways and Qantas during his time as director of integrated services for M&C Saatchi, where he was based before joining McCann Erickson in 2006.
Halbroth, who was elected chairman of the iDA Committee within the Association of Accredited Advertising Agencies of Hong Kong earlier this year, worked on British Airways and Qantas during his time as director of integrated services for M&C Saatchi, where he was based before joining McCann Erickson in 2006.
“Thierry has consistently demonstrated that he thinks outside the box and nurtures big ideas,” Song said of his co-ECD. “Together, we will be heading the strongest integrated creative department in Hong Kong.”
