BBDO Shanghai works with the Foundation and McCann Erickson is now also working on a non-profit basis and is only charging for actual and third party costs.
McCann will work on the Foundation’s core branding and campaign strategy and day-to-day work will be done by other local agencies.
McCann will work on the Foundation’s core branding and campaign strategy and day-to-day work will be done by other local agencies.
McCann Erickson is currently organising a high-profile event in April, focusing attention on the first anniversary of the Sichuan earthquake.
“China has a population of 1.4 billion, if each person could contribute one yuan, it would be a significant sum for charity,” said Spencer Wong, MD, McCann Erickson Hong Kong. “We truly believed that one dollar has great worth. Jet Li’s mission is one person + one dollar = one big family. And we are at one with that.”
Jet Li One Foundation was founded by Red Cross ambassador and international kung-fu movie star, Jet Li, under a strategic partnership with the Red Cross Society of China. With its core focus in China and Hong Kong, the Foundation is due and is expanding internationally this year.
