SYDNEY: Motorola has abruptly called off the review of its
US$150 million global media account because of nervousness over
the state of the world economy.
This is good news for Universal McCann (UM), the incumbent global agency
of record, excluding Latin America, which is served by MindShare. UM
Asia's executive vice-president and regional director Allan Medforth
said Motorola would remain a client for "an indefinite period". The
account had been under review since January between UM and
MindShare.
Motorola consolidated its creative account with Ogilvy & Mather in
October last year and dropped McCann and Leo Burnett from its roster.
