McCann chops a slice of Garden's HK cake account

<p>Garden Company - Hong Kong's biggest food and confectionery producer - </p><p>has awarded its bread and cake business to McCann-Erickson Guangming as </p><p>it looks to expand what it claims is its dominant market share. </p><p><BR><BR> </p><p>McCann managing director Rosanna Yu said the agency has to develop a </p><p>communications plan "to find ways of pushing sales of bread and cakes, </p><p>given that Garden is a dominant player in its category". Garden, which </p><p>did not have an incumbent agency when it organised the pitch, picked </p><p>McCann during the credential presentation stage of the pitch. Garden's </p><p>sales manager and deputy general manager of its retail business, Henry </p><p>Yim, said the company assigned the business to McCann "because of its </p><p>team work, strategic thinking and creative excellence". </p><p><BR><BR> </p><p>On the cards are plans for separate TVCs to promote Garden's range of </p><p>cake and bread products. There will also be print and outdoor work. </p><p><BR><BR> </p>