The camp, which has attracted 35 participants, allows students from universities across China to join a five-day training course and workshops offering further study in the development of advertising strategy, creative development and evaluation, idea generation, media planning, public relations, branding and integrated communi- cations. According to Tomaz Mok, MD at McCann-Erickson Beijing, there has been a significant increase in the number of students enrolling on advertising and marketing university courses. "Ten years ago there were hardly any advertising departments at universities."
McCann camp to raise advertising levels at schools
McCann WorldGroup, Peking University and the Young Times Awards have set up a summer camp programme for university students majoring in advertising and marketing.