It saw off incumbent BatesAsia and local shop Sil Ad to clinch the business, which may lead to additional assignments for other races held at the Sepang circuit.
M&C Saatchi's brief is to revitalise the Malaysian Grand Prix's popularity which - now in its seventh year - has begun to fade. M&C's debut campaign will break in February.
M&C Saatchi's brief is to revitalise the Malaysian Grand Prix's popularity which - now in its seventh year - has begun to fade. M&C's debut campaign will break in February.
