M&C wins Tourism Australia account

M&C Saatchi has been appointed the global creative agency for the AU$60 million (US$45 million) Tourism Australia advertising account. M&C Saatchi Sydney will run the business internationally. The three short-listed agencies (M&C Saatchi, Saatchi & Saatchi and Clemenger BBDO) presented in Tokyo, Los Angeles, London, Hong Kong and Auckland before final presentations to senior management and board representatives in Sydney in May. Tom Dery, executive chairman, Asia-Pacific, added that the agency would resign the Tourism New Zealand account.