M&C wins BBL credit card brief

Bangkok Bank (BBL), the largest commercial bank in Thailand, has awarded its credit card business to M&C Saatchi Thailand. The agency will create both above-the-line and below-the-line campaigns. M&C Saatchi's appointment comes as BBL prepares to launch a new credit card campaign aiming to increase its cardholders 20% by year end, to compete with both local and foreign banks in Thailand.