M&C Saatchi wins Aviva regional business

Insurance giant Aviva has appointed M&C Saatchi to handle its advertising duties following a competitive pitch against DDB Needham. <BR><BR> The business will be based out of Singapore and will also include Hong Kong and Greater China. The account will see M&C create a regional brand campaign which builds on Aviva's global positioning of 'forward thinking'. <BR> <BR> "This would be the first time that Aviva embarked upon a regional brand campaign," Aviva Asia brand and communications director Jessica Lee told Media.