The agency's brief for the assignment is to develop a brand campaign for the Convoy Financial Group, which provides the full range of financial services.
The new campaign will roll out near the end of the year. "Our creative idea was to convey Convoy's positioning as an independent financial advisor, in a brutally simple way that also mirrors the user-friendliness of their services," said Maxmillian Mak, business director of the agency.
Convoy Financial Group faces direct competition from other independent financial advisors like AMTD and SHK Finance in terms of functional offerings in Hong Kong. However, there are many more indirect competitors who are also allies at the same time, including banks and insurance companies.
M&C Saatchi currently works with China Construction Bank (Asia) and has previously worked with AIA.
