M&C Saatchi scoops Australian ship service

Australian ship service Spirit of Tasmania has appointed M&C Saatchi to handle its AUD$10.5 million (US$8.2 million) creative brief after a competitive pitch involving five other agencies. The win sees M&C take over creative duties from the incumbent Reality Group for the next three years. The first campaign is expected to roll out in August. Mediacom will continue to handle media buying.