Soy Dream, produced by Singapore company Yeo’s, will roll out an integrated campaign, including TV, print and outdoor, aimed at building awareness over the course of this year.
“We were impressed by M&C Saatchi’s proposal in terms of how it would strategically tackle the extremely competitive drinks market, and how its creative idea would help our brand stand out from the clutter,” said Fann Yuen, deputy general manager, YHS Hong Kong.
“We were impressed by M&C Saatchi’s proposal in terms of how it would strategically tackle the extremely competitive drinks market, and how its creative idea would help our brand stand out from the clutter,” said Fann Yuen, deputy general manager, YHS Hong Kong.
In addition, M&C Saatchi has secured a new project from leading jewellery retailer Just Gold Just Diamond.
Leo Burnett will remain the brand’s agency-of-record, despite creative differences on the project in question.
