Pramoud Rao, managing director of Zicom, said that he was impressed with M&C Saatchi’s passion for its business.
“Zicom was looking for a partner that could add value to our recently upgraded retail thrust and provide a holistic communication solution to help meet our business objectives. I felt that M&C Saatchi has the same entrepreneurial spirit as Zicom and is willing to go the extra mile in co-creating success.”
Commenting on the acquisition of this account Rajiv Sabnis, executive director, M&C Saatchi, said: “In a slowing world, it is a delight to find such vibrant and energetic partners.”
Zicom is the largest electronic security systems provider in the country, with offices in over 30 cities and towns, employing over 400 people.