Quay will lead a four-strong planning team as the unit's managing partner, with La Farge and Sheraton Hotels (please check spelling) as its founding clients.
The former JWT regional strategic planner commented: "It's time that agencies defended their rightful territory and offered clients high-end corporate branding advice. No other agency in Malaysia is making a play for the corporate branding space with the same vigour as M&C.
That said, The Distillery will become an independent entity and are open to working with other agencies."
