David’s first initiative for the Yum Foods-owned fast food chain in Hong Kong is expected to launch in the new year.
The shift coincides with news that KFC will initiate a creative review in Malaysia, where BBDO is the incumbent, in January, according to sources.
The shift coincides with news that KFC will initiate a creative review in Malaysia, where BBDO is the incumbent, in January, according to sources.
October saw BBDO lose the KFC business in Singapore, an account it held for 4 years, to McCann Erickson.
