M&C Saatchi Hong Kong plays up its challenger agency status

<p>M&C Saatchi Hong Kong plays up its challenger agency status, using </p><p>client Texon Media's bus shelter lightboxes for the promotion. The </p><p>campaign features original work by modern Chinese artists. One spot has </p><p>a dog licking itself, with the tagline: "Is your agency just pleasing </p><p>itself, or is it doing something for you?"; another shows a man poking </p><p>his tongue out, asking: "Does your agency speak to its consumer or </p><p>insult them?". The third has a man sitting backwards on a horse, with </p><p>the headline: "Is your business heading one direction and your agency </p><p>the other?" </p><p><BR><BR> </p>