M&C Saatchi hires Wong to bolster Distillery

KUALA LUMPUR – M&C Saatchi has poached DDB International's head of planning Wong Yee Tong to strengthen its fledgling corporate branding agency, The Distillery.

Wong teams up with former JWT Malaysia colleague Michael Quay, who was appointed to run The Distillery in November last year.

Wong takes on the title of director of strategic planning.

"My main focus for 2008 is to grow The Distillery and make it a successful company in its own right," said Lara Hussein, the MD of M&C Saatchi Malaysia.

"The business has lots of potential, we've been growing rapidly, and we needed a partner for Michael [Quay]," she added.

Wong's career includes a time at BatesAsia Hong Kong, and JWT Malaysia before he joined DDB International.