M&C Saatchi hires Thomas for brand strategy drive

M&C Saatchi is expanding its brand strategy division - The Distillery - across the region, adding former Ogilvy Advertising Singapore MD Nick Thomas as managing partner. <BR><BR> Thomas (pictured), currently MD of branded content player Push Marketing, joins a division that is headed by M&C Saatchi's Hong Kong-based director of strategic planning, Sophie Ayles, who also serves as Distillery managing partner. Launched two years ago in Singapore, The Distillery has completed projects for APB, Coca-Cola and Celcom. <BR><BR> "We are far better qualified to consult in this area than the management consultants," said M&C Saatchi Asia president and CEO Kim Walker.