M&C Saatchi forms partnership with Pakistan agency

KARACHI - M&C Saatchi has formed a new partnership in Pakistan with Pirana, one of the country's fastest-growing creative agencies.

Pirana was founded by Nazir A Nader and Imran Irshad in May 2006, and now counts more than 50 staff across three offices in Karachi, Lahore and Dubai. Its clients include ABN Amro, Apple, BMW, Pfizer and Total.

“Pirana is young, hungry and creative, with some great people, blue-chip clients and a fantastic track-record,” said M&C Saatchi Asia CEO Chris Jaques (pictured). “They have the M&C Saatchi entrepreneurial spirit, and share our commitment to ‘Brutal Simplicity of Thought’. This is going to be a great partnership - we’re all extremely excited.”

The partnership between M&C Saatchi and Pirana will begin with both companies working together to service M&C Saatchi’s global relationship with RBS on-the-ground in Pakistan.

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