The agency, which began operations in mid-2005, was recently awarded the VLCC Personal Care account, previously handled by JWT. In addition, it has snared new briefs for a new luminous inverter brand from SAR Silicon Systems and a cigarette brand Jaisalmer from GPI.
According to M&C Saatchi India chairman and CEO Kamal Oberoi, all of the accounts moved following credentials presentations, with VLCC and Luminous accounts woth approximately Rs 8 crore (US$1.8 million).
Meanwhile, the agency has also hired Vaybhav Singh and Swami Anand Tirth to take on the roles of creative directors. Singh arrives from Saatchi & Saatchi, while Tirth was previously at Ogilvy & Mather.
"This highly-committed and energised duo has been behind some of the outstanding work seen on brands like Hutch, Hyundai, Gillette and Seagrams," said M&C Saatchi India executive creative director Abhinav Dhar.
M&C Saatchi expands with new accounts, staff
M&C Saatchi India has scooped three new accounts to mark the beginning of the year, and has also appointed a new creative team.