M&C Saatchi adds US$3m in new biz

<p>M&C Saatchi has landed two major, regional dotcom accounts - </p><p>iAsiaworks and Gogo.com - worth at least US$3 million. </p><p><BR><BR> </p><p>One is iAsiaworks, which bought itself out of AT&T and which is </p><p>positioning itself as a provider of connectivity, data centres and </p><p>e-consultancy all at the global level. </p><p><BR><BR> </p><p>M&C chief executive officer Ian Thubron said the positioning is unique </p><p>because iAsiaworks is the only B2B company in the region to offer a </p><p>one-stop global shop for e-businesses. </p><p><BR><BR> </p><p>"If you were an ecommerce company in Hong Kong and you wanted to have </p><p>connectivity and data centres in Singapore, Manila and Los Angeles you </p><p>would have to go to each of those countries' telecom companies to set up </p><p>the infrastructure. </p><p><BR><BR> </p><p>"With iAsiaworks, they have all the infrastructure in place around the </p><p>world , saving you time and money," he told MEDIA. </p><p><BR><BR> </p><p>The account is worth in excess of US$2 million, and the </p><p>advertising campaign aimed at regional CEOs, COOs and CFOs is expected </p><p>to launch soon. </p><p><BR><BR> </p><p>The other multi-million dollar account M&C won, Gogo.com, is an online </p><p>music business with target markets in Hong Kong, Singapore and </p><p>Taiwan. </p><p><BR><BR> </p><p>Despite winning two dotcom accounts in quick succession, Mr Thubron </p><p>denied that M&C was now focusing on trying to win as many Internet </p><p>businesses as possible. </p><p><BR><BR> </p><p>He said that the agency was taking a cautious approach because "one </p><p>never knows when the bubble will burst", and that he was only after </p><p>quality accounts. </p><p><BR><BR> </p><p>"So far the dotcoms we service account for about 20 per cent of our </p><p>overall business and we think this is a good level because we believe it </p><p>makes sense not to put most or all of our eggs into one basket," said Mr </p><p>Thubron. </p><p><BR><BR> </p>