Khubchandani joins from On-Target Marketing Solutions, a company that has been operating as M&C’s direct marketing arm. He replaces M&C Malaysia co-founder TH Chong, who left in April to join local radio network AMP Radio.
Agency managing director Lara Hussein has run day-to-day operations in the meantime. Previously, Khubchandani ran On-Target Marketing Solutions, an agency he founded in 2004.
He has also worked at Thompson Connect in Malaysia after moving from India. There, he worked on the client side at Sheraton Hotels and Philips before moving to Lintas and Ogilvy Direct.
