SHANGHAI: M&C Saatchi has gained a China foothold, opening an
office in Shanghai on the back of established clients British Airways,
Qantas and Mercedes Benz and product launches for Coca-Cola and
Revlon.
The Shanghai operation - M&C's sixth in the region - is initially being
headed up by M&C Hong Kong chief executive officer Ian Thubron and
general manager Janice Chan.
Chan said: "We'll review the situation after six months to ascertain the
best way forward. However, I am sure we will have a dedicated Shanghai
chief quite soon."
The office has seven creatives and account handlers. All the
Shanghai-based staff have been recruited locally, which M&C Worldwide
chairman James Lowther described as "crucially important". Lowther
added: "The general theme today is localisation. If you are looking for
human insights to connect with people, local staff are the ones who will
do it."
