M&C lands $40m Woolworths deal against 26 rivals

SYDNEY: In what is the biggest account move in Australia this year, supermarket retailer Woolworths has picked M&C Saatchi Sydney to handle its estimated $75 million (US$40 million) advertising account after a seven-month review which saw 27 agencies tender for the business.

by | 04/05/2002

The move ends a 16-year relationship with Leo Burnett Sydney, which created the 'Fresh food people' slogan Woolworth's CEO, Roger Corbett, said: "M&C Saatchi provided a compelling proposal to partner with us to pursue further growth for our brand.

The agency shortlist included Singleton Ogilvy & Mather, Clemenger Harvie Edge, Oddfellows and Burnett. Mitchell Media will manage media buying.

M&C lands $40m Woolworths deal against 26 rivals

Are AR glasses really the future?

Creative Minds: Nina Gibbes on turning a year in New York into an ongoing design odyssey

Singapore Tourism Board launches global campaign to position city as a culinary capital

'UK feels very strong overall': Arthur Sadoun on another forecast upgrade, 'black box media models' & more

Publicis upgrades global forecast as it reports 5.8% growth in Q3

AKQA Group CEO Ajaz Ahmed resigns after 30 years

How Ponos' Battle Cats clawed back more than a million lost players

DDB Sydney launches internal sustainability drive

Amazon Ads launches new full-funnel advertising capabilities

The effectiveness of marketing at exhibitions, through push and pull