M&C, Grayling launch Britain travel site
British Airways and VisitBritain have launched a new travel planning website - www.BestofBritain.com - offering exclusive airfare and accommodation packages to Singaporeans visiting Britain. Designed by M&C Saatchi, the site is employing a PR offensive developed by Grayling Asia, led by a series of five postcards that are being sent out to target media, and will be further supported by additional marketing initiatives. "Best of Britain enables travellers to plan a short visit which is able to take in many exciting attractions in Britain, without hours of research and budgeting," said Alex Mawer, manager, Southeast Asia, VisitBritain.
