M&C and MediaWise win AIA brief
M&C Saatchi and MediaWise have reportedly scooped creative and media duties, respectively, for AIA's regional advertising business. M&C, which handled AIA's last regional campaign, was selected following final presentations against BBDO, after an initial phase that also include Y&R. Omnicom agency MediaWise, meanwhile, saw off competition from Carat and Optimedia. The project is set to cover six markets: Hong Kong, Thailand, Vietnam, Singapore, Malaysia and Indonesia.
