The ensuing campaign work will be developed in conjunction with D3, a division of Beijing-based agency DMG (Dynamic Marketing Group), the deal between Mazda and Phelps having been facilitated by DMG Entertainment.
In a statement, DMG noted that the carmaker viewed Phelps as an icon who resonated with its core values and was a hero to the Chinese public.
In a statement, DMG noted that the carmaker viewed Phelps as an icon who resonated with its core values and was a hero to the Chinese public.
Initial work featuring the gold medal-winning swimmer is expected to roll out across Greater China in the first half of the year.
