Maybelline New York China's new BB cream campaign hits the streets of China
To welcome a new generation of women to the beauty category in China, Maybelline New York broke their own rules by walking off the catwalks of New York and straight to the streets of China.
by Benjamin Li
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Trouble signing in?
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features