According to Miguel Mercado, the newly appointed managing director of J.Romero & Associates, the bank was looking for a fresh approach to creative execution and a holistic approach to communication.
The agency has also been handed a new project from existing client Ortigas, one of the Philippines largest property developer, without a pitch. The agency will be handling the media and creative for Circulo Verde, a new residential project being developed by Ortigas.
The agency has also been handed a new project from existing client Ortigas, one of the Philippines largest property developer, without a pitch. The agency will be handling the media and creative for Circulo Verde, a new residential project being developed by Ortigas.
"We have set an aggressive target this year and these win begins the process," said Mercado.
