McCann has developed the concept of ‘Magnet Man’, which causes goodies to automatically fly in the direction of card users. Executive creative director Farrokh Madon said that “the idea has legs” and will extend beyond traditional media, especially digital.
This is the first time Maybank has developed a television execution in Singapore and the campaign also includes road shows and on-ground activation to drive subscription to the programme.
Credits:
Project Rewards Infinite Value
Client Maybank
Creative agency McCann Erickson, Singapore
Art director Lilian Lee
Copywriter Joseph Cheong
Client servicing Ophelia Chow, Cecilia Chua.
Media agency Initiative Media
Production house The Shooting Gallery
Directors of photography Yee Chang Kang, Sebastian Siah
Editor VHQ
Exposure Television, radio, online, below-the-line
