| Creative Performance League May | |||||
| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | Ogilvy & Mather | MBS, India; True, Thailand | 116.58 | 3.00 | 224.0 |
| 2 | TBWA | HP, Vietnam; Mobifone, Vietnam | 1.76 | 0.15 | 99.9 |
| 3 | Grey Group | Collage Group, India; Kingdom of Tonga Tourism, NZ | 27.35 | 3.00 | 90.2 |
| 4 | DDB | XL, Indonesia; Syoss (Henkel), Korea | 23.51 | 5.00 | 87.7 |
| 5 | Leo Burnett | Property Perfect, Thailand; Ikea, Thailand | 49.00 | - | 76.2 |
| 6 | Publicis | - | - | - | 48.9 |
| 7 | BBDO | - | - | 0.54 | 47.9 |
| 8 | Y&R | Metrobank, Philippines; Kia Sportage, Philippines | 1.50 | - | 36.6 |
| 9 | M&C Saatchi | ICAC, Hong Kong; Yee Tung Heen, Hong Kong | 6.26 | 1.00 | 30.9 |
| 10 | JWT | Viveks, India; CavinKare, India | 8.70 | - | 16.5 |
| Media Performance League May | |||||
| Rank | Agency | Wins |
Billings gained (US$m) |
Billings lost (US$m) |
YTD totals (US$m) |
| 1 | OMD | Apple-iPad, Hong Kong; Stream Global, Philippines | 92.73 | 6.00 | 397.3 |
| 2 | Carat | Pandora, Australia; Wang Laoji, China | 84.90 | - | 354.0 |
| 3 | Starcom | Yellow Pages, Singapore; Infosys, India | 14.50 | - | 188.5 |
| 4 | Vizeum | Nickledeon, India | 4.50 | - | 146.9 |
| 5 | Mindshare | Uptown Property, Hong Kong; Central Patana, Thailand | 40.00 | - | 136.2 |
| 6 | PHD | Hotel.com, Taiwan; Enesis, Thailand | 16.25 | - | 87.0 |
| 7 | Dentsu Media | Panasonic, Vietnam; Sharp, Vietnam | 3.97 | 4.00 | 52.6 |
| 8 | MEC | PPS.TV, China; Wrangler, Malaysia | 15.60 | 50.78 | 21.4 |
| 9 | MPG | - | - | 2.50 | 19.4 |
| 10 | Maxus | - | - | - | 17.9 |
METHODOLOGY: The Business Performance Leagues are compiled, but not audited, by Campaign Asia-Pacific magazine with the assistance of PricewaterhouseCoopers Hong Kong on a monthly basis and are based on aggregated billings data submitted by the agencies. Business performance is measured according to the annualised billings value of accounts won and lost. Agencies are ranked according to their net billings gain in the year to date.
It is assumed that the annualised billings data submitted by the agencies is complete, accurate and valid as per the agreed methodology and no audit is performed on this information. The methodology is that, for accounts that do not have a billings figure attached to them, a billings score is calculated as fees multiplied by 6.5 (a standard industry multiplier). Where billings data is submitted in ranges, the mid-point is selected for compiling the leagues. Retained business is not included.
Where possible, information submitted by agencies is validated for accuracy on a sample basis against the advertising spend data compiled by Nielsen Media Research, TAMIndia and NDT Japan.
