Maxus gained the cultural performance marketing assignment after a credential presentation without a pitch.
Maxus will oversee media planning and buying as well as sponsorship for the production, which will be seen by 100,000 people for the two nights.
Maxus will oversee media planning and buying as well as sponsorship for the production, which will be seen by 100,000 people for the two nights.
Zhang will use the same production team that presented the opening ceremony for the Beijing Olympic Games.
"We are delighted to be invited to play a strong supporting role in this opera, although not on the stage.” said Annie Hsiao, managing partner, Maxus China.
“We look forward to working with Maxus to encourage more people to experience great opera,” said Ye Xun, GM of Haosi International.
