The Japanese personal care company’s media business, worth in the region of S$6 million (US$4.6 million), was previously with local shop O2 Advertising.
Group M network agency Maxus has been handling Lion Corporation’s media account since 1 November.
Lion Corporation Singapore is a wholly owned subsidiary of Lion Corporation Japan. Since its inception in 1982, Lion Singapore has marketed a wide range of successful brands and products such as Mama Lemon, Top, Essence, Shokubutsu, Kirei Kirei, Kodomo and Systema.