Maxus nets Telenor in Pakistan

ISLAMABAD - Telenor Pakistan has handed its US$11million media business to Maxus after a pitch that involved the incumbent Adcom.

Telenor Pakistan has a subscriber base of approximately 21 million users and is the second largest service provider in the country.

Maxus was set up in Pakistan three-and-a-half years ago and the agency handles Nestlé business among others.

GroupM is the biggest media buying group in the market.