Incumbents BBDO, Ogilvy & Mather and Leo Burnett have been invited to pitch, along with Y&R, Lowe and an undisclosed number of ‘top- tier’ agencies.
BBDO handles the pre-paid Maxis business while Ogilvy & Mather has the post-paid account, which it retained in January last year. Leo Burnett handles the B2B services advertising.
“We are looking for long- term agency partners to help us win the next phase of the market evolution in Malaysia,” Maxis marketing director Tom Schnitker said. See Opinion 1, page 19
