Maxis owns a 44 per cent equity stake in local telco operator Natrindo Telepon Seluler (NTS), and the company has plans to launch a new telco brand called Axis into the Indonesian market.
Lowe secured the business after a pitch with Ogilvy & Mather and local agency Oze, and has a brief to drive customer acquisition for Axis.
Lowe secured the business after a pitch with Ogilvy & Mather and local agency Oze, and has a brief to drive customer acquisition for Axis.
BBDO, which handles the business in Malaysia, will not be involved in the launch.
The win caps a stunning new business-winning streak for Lowe, which has recently secured Bank NISP, Bajaj Auto and a project for OCBC Bank.
